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Three kids pretend to be astronauts by building a rocket made of a noook play® building kit. They're blasting off to an adventure in outer space!

Building dreams in homes everywhere.

Shops and Retail

We can help bring dreams to life in your stores!

Working with us

Win-Win

We believe in win-win relationships. Our B2B pricing and terms are designed to create value for everyone.

Retail Execution

Out team has deep expertise in consumer brands, grocery retail and consumer-packaged goods. We can help bring theatre to your store.

Better for the Planet

noook play® is 100% no plastic and 100% British made, making it better for the Planet than most other toys and better for your store & your customers.

Interested in working with us?

Click the button below and let us know about your store. We'll be in touch shortly!

wholesale@noookplay.com
A boy and a girl pretending to be flying a fighter jet plane made out of a noook play® building kit.
Two little girls are hosting a tea party with their favourite teddies in their sitting room. The tea party is made out of a noook play® building kit. This Tea Party took 31 noook play® discs to build.
Three kids are playing in a living room, pretending to find dragons in a lair made out a noook play® building kit. The noook® den supports a sheet with dragons on.
Three kids are playing in a sitting room, pretending to be pop singers on a concert stage made out of noook play® building kits. The girls are singing into microphones and the boy is strumming a blue inflatable guitar. This Pop Stage took 85 noook play® discs to build.
Two girls are playing in a bedroom, jumping over hurdles made out of a noook play® building kit.

Building dreams across shops and retailers.

Shops and Retail News

We've won! noook play® wins Best New Product in the Play Category at Top Drawer A/W25
Awards

We've won! noook play® wins Best New Product in the Play Category at Top Drawer A/W25

We're very proud to have won the Best New Product in Play award at last night's Spotlight Awards during the Top Drawer Autumn-Winter 2025 trade show! The Spotlight Awards celebrate the most inspiri...

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The Spotlight Awards at Top Drawer are to showcase the most creative and innovative new brands & products of the year.
Awards

noook play® has been shortlisted for a prestigious award

noook play® has been shortlisted for the Best New Product in Play award, part of Top Drawer's Spotlight Awards. Awards will be announced at 6pm BST on Sunday 14th September 2025.

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noook play® is now a Silver Partner to the HMC (the Heads' Conference) - supporting our commitment to the role of play in education.
Cognitive Development

noook play® joins HMC as Silver Partner 2025-2026

noook play® demonstrates it's commitment to the benefits of play within education by supporting the HMC network as a Silver Partner for the year 2025-2026.

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Our promises

Delighted or refunded

No-questions-asked money-back guarantee.

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Sustainable toys

Sustainably sourced and made in the UK.