• A little boy pretends to be a palace guard, protecting his bedroom from his sister, with a Guards' Hut made out of a noook play® building kit. This guard hut took 91 noook play® discs to build.
     
    A little boy pretends to be a palace guard, protecting his bedroom from his sister, with a Guards' Hut made out of a noook play® building kit. This guard hut took 91 noook play® discs to build.
     

    Unleash imagination

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    Unleash imagination

    Build dreams today

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noook play is no ordinary building toy

  • Creativity icon.

    Unleash creativity

    Kids love to dream. noook play helps bring imagination to life - life-sized life!

  • Hands On icon.

    No screens, no plastics

    Not a single screen needed - no phones, no tables, no TVs. Just good, old fashioned, analogue play. And noook play is great for the planet, too.

  • Learning icon showing a rocket.

    Perfect for learning

    noook play is a natural way for kids to explore the world around them. It's perfect for helping them develop key STEM topics and social skills.

  • noook play® is ideal for all kids aged between five and 12.

    Great for 5 to 12

    noook play is ideal for kids aged between five and 12 years old.

    What our customers think

    • Super fun

      Super fun, creative and smart toy!The kids are entertained for so long, and they use it as a base for other games (I.e. creating a Barbie house..

      Klaudia

    • A great building toy

      The 62-piece Bumper Pack is a great building toy for kids aged 5–12.The pieces are sturdy, easy to snap together, and the green color..

      Sibel

    • Sparks endless creativity

      An amazing product that sparks endless creativity!This is an excellent product that my kids absolutely love!The opportunities to create..

      Kelly

      Seen in

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      Good Housekeeping Love with Country Living Christmas Market logo.
      Ideal Home Show logo.
      the Design Museum logo.
      London Design Festival logo.
      dezeen Magazine logo.
      WIRED Magazine logo.
      Design Week logo wordmark.
      Bubble London logo.
      Top Drawer Fair logo.
      Spirit of Christmas Fair logo.
      Good Housekeeping Love with Country Living Christmas Market logo.
      Ideal Home Show logo.
      the Design Museum logo.
      London Design Festival logo.
      dezeen Magazine logo.
      WIRED Magazine logo.
      Design Week logo wordmark.
      Bubble London logo.
      Top Drawer Fair logo.
      Spirit of Christmas Fair logo.
      Good Housekeeping Love with Country Living Christmas Market logo.
      Ideal Home Show logo.
      the Design Museum logo.
      London Design Festival logo.
      dezeen Magazine logo.
      WIRED Magazine logo.
      Design Week logo wordmark.
      Bubble London logo.
      Top Drawer Fair logo.
      Spirit of Christmas Fair logo.
      Good Housekeeping Love with Country Living Christmas Market logo.
      Ideal Home Show logo.

      Unlock play like no other toy

      noook play is a unique building toy that enables life-sized building like no other. With noook play, kids of all ages are empowered to bring their dreams to life; to dream with friends and family; and to do so with no plastic in sight.

      noook play offers endless adventures - each time as different as your dreams are.

      Shop building toys
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      Life-sized builds
      Fosters imagination
      Group play
      No plastics
      No screens

      The power of noook play building toys

       
      Three kids are playing in a sitting room, pretending to be pop singers on a concert stage made out of noook play® building kits. The girls are singing into microphones and the boy is strumming a blue inflatable guitar. This Pop Stage took 85 noook play® discs to build.

      Build big

      Don't be limited by small toys - build a world that fits children's play and aspirations. noook play's unique concept makes it easy to build a world as big as they are, and as big as their dream.

      Shop big builds now
      Two girls are playing in a bedroom, jumping over hurdles made out of a noook play® building kit.

      Get creative

      Unlock a world of possibilities with noook play den building toys. noook play presents infinite opportunities for young minds - build whatever they can imagine with a uniquely versatile building toy - no square edges, straight lines, bricks to limit their expression (or for you to tread on).

      Shop creative toys now
      Three kids pretend to be astronauts by building a rocket made of a noook play® building kit. They're blasting off to an adventure in outer space!

      Helping kids learn

      noook play is great for learning about how to build things, and how to solve problems. Why do some things stand up and others fall down? And if something does fall down, what can be done to make it stand up?

      Shop STEM toys now
      Two boys, in a living room, playing in a fort made out of a noook play® building kit. This fort took 76 noook play® discs to build.

      Foster group play

      Why play on your own when you can play with your best friends and build big together? noook play naturally encourages group play - the best structures are built when you work together. Help your kids practice their social skills, playing and learning together.

      Shop role play toys now
      Two girls are playing in a living room, running around a magical scene made out of a noook play® building kit. The girls are jumping between trees and Lilly pads made of noook play® building discs and the girls are holding butterflies also made of noook play® building discs. This Magic Garden took 49 noook play® discs to build.

      Great for kids, good for the planet

      Not only does noook play stimulate young minds, but it's also great for the planet. No plastics, no screens. Just 100% premium engineered heavy-duty board. Our board comes from select mills in the UK and Northern Europe. noook play®is 100% recyclable.

      Shop green toys now

      noook play: the best value-for-money per build

      noook play offers life-sized building fun like no other construction toy.

      Just one noook play building disc is equal to over 180 plastic bricks.

      Just think: how many plastic bricks would you need to bring your life-sized dreams to life?

      noook play building discs

      Plastic building bricks

      Value-for-money comparison showing noook play® build scale versus cost of equivalent plastic toys
       
       
      Infographic showing high volume of plastic brick builds compared to noook play® sustainable value

      noook play is as easy as 1-2-3

      •  

        Start by connecting discs together.

      •  

        Then build strong feet.

      • You can make hinged discs flat again.
        How to noook

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          • A waste dump featuring plastic refuse and a dumper truck

            Sustainability - green in more ways than one!

            Toys have the power to have a large impact of a kid's play and development, and the world around them. Making the right choice can be a minefield. Let us...

            Sustainability - green in more ways than one!

            Toys have the power to have a large impact of a kid's play and development, and the world around them. Making the right choice can be a minefield. Let us...

          • Learning-by-doing

            Learning-by-doing

            The really clever thing about learning-by-doing, and in turn playing, is that it is actually several different types of learning all rolled into one: Learning-by-doing is multi-sensory learning. Learning-by-doing is...

            Learning-by-doing

            The really clever thing about learning-by-doing, and in turn playing, is that it is actually several different types of learning all rolled into one: Learning-by-doing is multi-sensory learning. Learning-by-doing is...

          • You can’t download problem-solving skills.

            You can’t download problem-solving skills.

            We’re not anti-screen—but kids can’t learn real-world problem-solving from a touchscreen. Here’s why hands-on play still matters more than ever.

            You can’t download problem-solving skills.

            We’re not anti-screen—but kids can’t learn real-world problem-solving from a touchscreen. Here’s why hands-on play still matters more than ever.

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