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    Unleash imagination

    Build dreams today

  • Creativity icon.

    Unleash creativity

    Kids love to dream. noook play helps bring imagination to life - life-sized life!

  • Hands On icon.

    No screens, no plastics

    Not a single screen needed - no phones, no tables, no TVs. Just good, old fashioned, analogue play. And noook play is great for the planet, too.

  • Learning icon showing a rocket.

    Perfect for learning

    noook play is a natural way for kids to explore the world around them. It's perfect for helping them develop key STEM topics and social skills.

  • noook play® is ideal for all kids aged between five and 12.

    Great for 5 to 12

    noook play is ideal for kids aged between five and 12 years old.

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    WIRED Magazine logo.
    Design Week logo wordmark.
    Bubble London logo.
    Top Drawer Fair logo.
    Spirit of Christmas Fair logo.
    Good Housekeeping Love with Country Living Christmas Market logo.
    Ideal Home Show logo.
    the Design Museum logo.
    London Design Festival logo.
    dezeen Magazine logo.
    WIRED Magazine logo.
    Design Week logo wordmark.
    Bubble London logo.
    Top Drawer Fair logo.
    Spirit of Christmas Fair logo.
    Good Housekeeping Love with Country Living Christmas Market logo.
    Ideal Home Show logo.
    the Design Museum logo.
    London Design Festival logo.
    dezeen Magazine logo.
    WIRED Magazine logo.
    Design Week logo wordmark.
    Bubble London logo.
    Top Drawer Fair logo.
    Spirit of Christmas Fair logo.
    Good Housekeeping Love with Country Living Christmas Market logo.
    Ideal Home Show logo.

    Unlock play like no other toy

    noook play is a unique building toy that enables life-sized building like no other. With noook play, kids of all ages are empowered to bring their dreams to life; to dream with friends and family; and to do so with no plastic in sight.

    noook play offers endless adventures - each time as different as your dreams are.

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    Life-sized builds
    Fosters imagination
    Group play
    No plastics
    No screens

    The power of noook play toys

     
    Three kids are playing in a sitting room, pretending to be pop singers on a concert stage made out of noook play® building kits. The girls are singing into microphones and the boy is strumming a blue inflatable guitar.
This Pop Stage took 85 noook play® discs to build.

    Build big

    Don't be limited by small toys - build a world that fits children's play and aspirations. noook play's unique concept makes it easy to build a world as big as they are, and as big as their dream.

    Shop big builds now
    Two girls are playing in a bedroom, jumping over hurdles made out of a noook play® building kit.

    Get creative

    Unlock a world of possibilities with noook play den building toys. noook play presents infinite opportunities for young minds - build whatever they can imagine with a uniquely versatile building toy - no square edges, straight lines, bricks to limit their expression (or for you to tread on).

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    Three kids pretend to be astronauts by building a rocket made of a noook play® building kit. They're blasting off to an adventure in outer space!

    Helping kids learn

    noook play is great for learning about how to build things, and how to solve problems. Why do some things stand up and others fall down? And if something does fall down, what can be done to make it stand up?

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    Two boys, in a living room, playing in a fort made out of a noook play® building kit.
This fort took 76 noook play® discs to build.

    Foster group play

    Why play on your own when you can play with your best friends and build big together? noook play naturally encourages group play - the best structures are built when you work together. Help your kids practice their social skills, playing and learning together.

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    Two girls are playing in a living room, running around a magical scene made out of a noook play® building kit. The girls are jumping between trees and Lilly pads made of noook play® building discs and the girls are holding butterflies also made of noook play® building discs.
This Magic Garden took 49 noook play® discs to build.

    Great for kids, good for the planet

    Not only does noook play stimulate young minds, but it's also great for the planet. No plastics, no screens. Just 100% premium engineered heavy-duty board. Our board comes from select mills in the UK and Northern Europe. noook play®is 100% recyclable.

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    noook play is as easy as 1-2-3

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      Start by connecting discs together.

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      Then build strong feet.

    • You can make hinged discs flat again.

      How to noook

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